Mcdonalds target market essay

Marketing Designing a customer driven marketing strategy consists of four key components that when performed effectively allows the business to create greater value for its customers. These key components are:

Mcdonalds target market essay

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Business Fast Food Globalization Globalization is a worldwide scale of growth, an ongoing process where economies, cultures and societies are being increasingly integrated. Today, it has become a very controversial issue.

Globalization has both positive and negative effects on the world. Positive effects include the reality that large scale companies that once only outsourced to western countries are now trading their goods all over the world.

People can also now be connected to any part of the world due to instant internet connections, making communication faster and easier with webcams and instant chat as oppose to paper mail.

Mcdonalds target market essay

Increased media coverage is also drawing attention to human rights and violation issues all over the world, which ultimately leads to a larger scale of improvement of these concerns. Negative effects of globalization show third world countries losing their local culture because of western style clothing becoming more easily and cheaply accessible.

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Globalization has also led to the exploitation of labour, meaning that child workers and prisoners may be working in inhumane conditions as the safety standards are ignored to produce cheap goods. The internet has its negative impacts because terrorists can communicate amongst themselves and take faster actions.

There is one large issue, however, that relates to an aspect of globalization that also is the cause of many negative effects on a society. This is the growth of the western fast-food economy, especially in China. The spread of these fast-food chains is having an adverse impact on the Chinese economy and the health of the Chinese population.

The number and diversity of fast-food restaurants across China has expanded at an increasingly Mcdonalds target market essay rate, and if it continues then the negative trends we are seeing now will only get worse.

The western fast-food industry in China was nonexistent just a few decades ago, leaving China limited to only a few fast-food choices.

These choices were those amongst traditional Chinese restaurants, street side wonton, pulled noodle and tea egg merchants, and small fast food vendors in five-star hotels. The two largest fast-food industries; McDonalds and Kentucky Fried Chicken KFChave been heavily introduced into the Chinese society and continue to move into as many regions in China as possible.

The first KFC opened in Beijing in to a meter long line of customers. The success of this first store laid the foundations to the expansion of KFC and the penetration of the Chinese market due to expansion of well-known Western fast food chains.

Chinese people made an event out of eating at McDonalds, to the extent that some families even held wedding banquets in these fast food chains. This image was depicted to the Chinese population as being desirable and unique.

The escalating western fast-food industry in China is linked to changing aspects of the Chinese society, including shifting eating habits, large impacts on the Chinese economy, as well as how Chinese engage with the globalization of the western fast-food industry shaping China into a more modernized country.

The dominance of the western fast-food industry interrelates with the Chinese culture in a way that is even making fast food viewed as more a product of China rather than the west.

Obesity is a medical condition that is currently becoming a bigger issue in China due to the expansion of easy accessibility to fast-food restaurants.

Chinese culinary traditions and cultural food has always been recognized as a rice and vegetable diet, along with various sauces, spices and flavourings. To the Chinese, food is a symbol of health, luck and prosperity.

However, with the plan to increase the number of fast-food joints such as KFC and McDonalds in China, so will come the increase of the amount of times the Chinese population consumes these foods. Eating out more often has begun to take away from the healthier alternative like home cooked meals, and will also ultimately contribute to mass weight gain.

With the increased number of overweight people comes the greater demand for treatment and health care. Citizens may not understand the salient point that unlike communicable diseases such as tuberculosis, which can effectively be cured within six months, diabetes mellitus, which is caused by over-consumption of fast foods, requires lifelong treatment, and can ultimately lead to death Hannily, Chinese people are already eating less vegetables and more meat in their diet.

The China National Nutrition and Health Survey compared data between and to show that the intake of fruits and vegetables in China has decreased drastically from In that same time frame, the intake of meat and dairy has more than doubled.

Fast-food was found to be the main reason for this, because prior to the market for cheese in China was non-existent. The Chinese population did not like the taste of it and did not use it in their Chinese cultural diet.

China National Nutrition and Health Survey, n. However, with the globalization of fast-food in China, and franchises containing cheese-burgers, pizza, chicken burgers with cheese, and poutine, the cheese market is now growing and stocked in Chinese grocery stores.

The most affected demographic of the obesity epidemic in China are rich, young, and educated consumer groups living in urban settings. Since Chinese families are only allowed to have one child due to overpopulation, the immediate parents, grandparents, and great grandparents will be more obligated to spoil and pamper that child with the fast-food luxury.

Food that would normally be divided amongst siblings is now enjoyed by just one child. Instead of taking a larger family with more children out for fast-food on just special occasions, they can afford to take their only child out for fast-food on a more regular basis.Their main target market is children, youth and young families.

Demographics are an important variable that needs to be considered. We will write a custom essay sample on Mcdonald’s Target Market specifically for you.

This essay analyzes the comparison between KFC and McDonald’s marketing strategy, emphases on finding the similarities and differentiations from “Seven P Formula” and finally makes a conclusion that localization is more suitable than globalization as the marketing strategy when fast food chain emerged in China’s market. Also, “it starts to look like me and the feminists” should be “looks like I”. And “untitled” doesn’t really make sense. And if biology is a hard science, it’s on the extreme soft edge of hard sciences. In this essay I will be explaining the role of advertising agencies in the successful promotional campaign. I will explain the two types of advertising agencies and then will .

McDonald's committed to consistently providing customer with outstanding levels of Quality, Service and Cleanliness and grate value develop QSC. My company existing objective related to market share, sales, reaching the target audience and creating awareness in the marketplace.

Mcdonalds target market essay

A market analysis of the McDonalds corporation. Print Reference this. the environment and is committed to waste minimization with a target of a 50% volume. reduction. McDonalds works only in partnership with suppliers with sound environmental practices.

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