Your press packet may be viewed by members of the media, potential customers and clients, and potential investors. The press packet normally contains a comprehensive but succinct view of your company, with each page containing different information. Unlike a vitae or resume, a bio should not be an exhaustive list of every job, accomplishment, recognition and degree.
How to Write a New Employee Press Release by Ruth Mayhew - Updated October 25, Press releases generate enthusiasm and what better way to give readers an opportunity to learn more about your company, its mission and the type of people you hire than to publish a story for "immediate release.
We value you and we're glad you're a part of our team. If your organization is a rather conservative one, you might want to stay away from catchy or gimmicky headlines and stick with a straightforward one. On the other hand, if you work for a creative-type firm, explore a headline that reflects your company's reputation.
Create the New Employee's Bio Depending on the position, your new employee may already have a bio; however, for future use, your public relations specialist may want to create one specifically for internal use.
Review her resume to extract details about her career that are particularly relevant to her new job.
For example, if she has enjoyed tremendous career progression in this industry over several years, begin your draft bio with a brief statement about her entry to the field.
Follow that with a sentence or two about the previous roles she had with other companies. You needn't name her previous employers if you don't want to.
Siblings Jane Smith and Robert Smith recognized that the compensation and benefits field could better address the compensation and benefits needs for health care employees with dedicated professionals who have extensive knowledge and expertise in the health care industry.
Executive-level appointees often have professional bio photos; choose the best one to accompany your press release. If you don't have access to a professional photo, take a high-resolution one and submit it with your article.
This personalizes the press release and helps readers put a face with the name and position. Include Quotes from the New Hire and the Company President Your press release will carry far more weight with readers if you include quotes from both the company president and the new employee.
The president should say something that clearly supports the hiring of this new employee. She has worked with the most prestigious firms in ensuring that employees in this industry receive the quality of pay and benefits they and their families deserve.
This is quite a coup. This encourages readers and potential customers to follow the company's progress, and may even cultivate new relationships among readers who were not previously familiar with your company.
For Further Questions or Information Include your name, position and contact information at the bottom of the press release. This is for the benefit of the publisher and audience; the publisher may want to clarify information or the audience might seek additional information about your company.
Don't chance missing opportunities to further tout this new appointment or the company. Her work appears in "The Multi-Generational Workforce in the Health Care Industry," and she has been cited in numerous publications, including journals and textbooks that focus on human resources management practices.
Ruth resides in the nation's capital, Washington, D. Cite this Article A tool to create a citation to reference this article Cite this Article.By now, I've seen plenty of good press releases, a few truly great ones, and an ungodly amount of no good, horrible, downright deplorable excuses for a press release.
If you want me or anyone else in the press to give you the time of day, you either need to hire a publicist or master the art of crafting a solid press release yourself.
How to Write a Press Release. NB: Modern journalists prefer digital press releases which are difficult to read. So, avoid long sentences, paragraphs and keep it brief. 1) vetconnexx.com you start writing, write a “who, what, where, when, why” outline and double check enter into your copyedit style sheet your production’s details.
How to Write a New Employee Press Release by Ruth Mayhew - Updated June 27, Press releases generate enthusiasm and what better way to give readers an opportunity to learn more about your company, its mission and the type of people you hire than to publish a story for "immediate release.".
By now, I've seen plenty of good press releases, a few truly great ones, and an ungodly amount of no good, horrible, downright deplorable excuses for a press release. If you want me or anyone else in the press to give you the time of day, you either need to hire a publicist or master the art of crafting a solid press release yourself.
If you need more help with writing a press release, and interacting with the press, you may be interested in Tara Reed’s helpful book How to be a Press Friendly Artist. This book also explains how to create press kits, a media contact list, and much more.
A press kit refers to the promotional materials that are distributed to the press to generate publicity for a person or business.
One of the components of a press kit is a bio. In many cases, public relations specialists write bios and put together press .