An overview of the impact of streaming media on business

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An overview of the impact of streaming media on business

Share via Email On 5 SeptemberESPN SportsZone streamed a live radio broadcast of a baseball game between the Seattle Mariners and the New York Yankees to thousands of its subscribers worldwide using cutting-edge technology developed by a Seattle-based startup company named Progressive Networks.

It was the world's first livestreaming event. A few years later the company would change its name to RealNetworks and before long it would find itself embroiled in a bitter technological and legal war with Microsoft for domination of a brand new technology market — streaming media.

Though the prospect of streaming media over the internet had always excited technology nerds and CEOs alike, streaming media's childhood years were primarily marred by pragmatic problems such as how to successfully stream watchable video over 56k modem lines. Microsoft emerged from the war with RealNetworks as a winner thanks to its Windows Media technologiesbut soon found itself unable to capitalise on the victory.

While the Redmond-based US company frittered away its advantage, Macromedia later acquired by Adobe Systems slowly but surely eroded Windows Media's market share in the mids in favour of its increasingly popular Flash Player.

An overview of the impact of streaming media on business

Flash shook up the streaming media industry by seamlessly marrying interactivity, Web 2. A new era in streaming media had arrived, but the old problems still remained — bandwidth, scalability and reach.

By the mids the vast majority of the Internet traffic was HTTP-based and content delivery networks CDNs were increasingly being used to ensure delivery of popular content to large audiences.

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Streaming media, with its hodgepodge of proprietary protocols — all mostly based on the far less popular UDP — suddenly found itself struggling to keep up with demand. In a company named Move Networks introduced a technology and service that once again would change the industry: Instead of relying on proprietary streaming protocols and leaving users at the mercy of the internet bandwidth gods, Move Networks used the dominant HTTP protocol to deliver media in small file chunks while utilising the player application to monitor download speeds and request chunks of varying quality size in response to changing network conditions.

The technology had a huge impact because it allowed streaming media to be distributed far and wide using CDNs over standard HTTP and cached for efficiency, while at the same time eliminating annoying buffering and connectivity issues for customers.

Other HTTP-based adaptive streaming solutions soon followed: Microsoft launched its Smooth Streaming technology inthe same year Netflix developed its own technology to power its pioneering Watch Instantly streaming service. It was a time of adolescence for streaming media — bursting with potential, but also confusing and a bit awkward.

It was evident early on that another clash of proprietary streaming technologies would do more damage than good to an industry that was on the verge of maturing into mainstream, so in efforts began in 3GPP to establish an industry standard for adaptive streaming.

Many companies were quick to announce MPEG-DASH support in their products as early asbut as it often happens with standards the adoption process didn't immediately begin at ratification.

As the name suggests, the DASH guidelines provide important interoperability requirements such as support for the H.

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The Common Encryption element is particularly interesting because it enables competing DRM technologies such as Microsoft PlayReady, Adobe Access and Widevine to be used inclusively without locking customers into a particular digital store. Besides interoperability the other major hurdle facing streaming media and over-the-top OTT delivery is the quality gap.

In just a handful of years streaming media technology has leapfrogged from less-than-standard definition video to rather solid p HD video, but the quality of even the best video-on-demand OTT services still falls short of broadcast television and Blu-ray audio-video quality.

Broadcast television is always delivered at 50Hz in Europe, whereas streaming video is nearly always delivered at half the frame rate — 25Hz in Europe, 30Hz in North America. Finally, broadcast audio is typically mixed and delivered in 5. That is a significant quality gap that needs to be overcome before OTT can truly challenge traditional media delivery, but fortunately there is hope on the horizon.

As digital media quality is primarily dependent on bandwidth, there are two certain ways to increase the quality:Think's educational opportunities will give you the latest tools and solutions you need to improve and scale your business.

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The Streaming Media Industry: Trends and Opportunities February 4, • Digital Media Production • 0 Comments The streaming media industry is constantly evolving, and rapidly developing trends in streaming video and music mean students of digital media production must be at the top of their game to maintain a competitive edge within the field.

Learn the latest GIS technology through free live training seminars, self-paced courses, or classes taught by Esri experts. Resources are available for professionals, educators, and students. Overview of Live Streaming using Azure Media Services. 08/20/; 9 minutes to read Be aware that there is a billing impact for live encoding and you should remember that leaving a live encoding channel in the "Running" state will incur billing charges.

same incoming stream. This allows you to publish and archive different parts of an. Overview. When delivering live streaming events with Azure Media Services the following components are commonly involved: A camera that is used to broadcast an event. Tell me about the issue and I’ll help you find the solution you need.

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